Social media is a combination of online communication channels aimed at group input, communication, information sharing and relationships. Different types of applications and websites dedicated to social networks, blogs, forums, wikis and social bookmarks form different types of social media. The most popular types are: Facebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX, Instagram, LinkedIn, Tumblr, Skype, Viber, Snapchat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr. , Buzznet, Wehearit and Friendster These social networking sites have approximately 100,000,000 registered users. Although there are different types of social media, they share many common features, such as Consumers create service-based profiles for websites and applications designed and maintained by the association. User-generated material such as digital images, posts, videos, comments and data shared through online interfaces. All types of social media are interactive Internet applications that enable the growth of online social networks by linking a user’s profile to other individuals or groups.
Users typically connect to social media objects through PC-based web tools or download services from Internet applications to their mobile phones, with these services users can create highly collaborative platforms through which people, groups and institutions can share, co-create, debate and review user-generated data or pre-made content displayed online. They represent significant and widespread changes in communication between trades, institutions, societies, and individuals. It has changed the communication between people and large enterprises. Researchers study these changes, and new technologies are introduced as a result of these changes. It differs from traditional print and electronic media in various aspects such as comprehension, customer, value, access, emergence, interaction, usage, proximity and durability. Its channels operate in a dialog transmission mode, while old-style media used a monologue transmission mode.
Facebook is widely used in all countries, 84 percent of young Americans are its users. Almost 60 percent of teenagers have social media profiles, most people spend at least two hours a day on social networks, and the time spent on these sites is greater than the time spent on other types of sites. The total time spent on social networking sites in the US was 66 billion minutes in 2012, now it has reached 121 billion minutes. It has become a source of professional prospects and financial gain.
Social media has many good and bad effects. It enables you to connect with real or virtual groups and is a real promotional tool for businesses, financiers, charities as well as support groups, politicians and administrations. Its significant use has also been proven as a cause of sadness, cyberbullying online stalking and wandering.
We cannot define social media by its ability to bring people together, according to this description, the telegraph and the telephone could be its types. In fact, social media is commonly used to pronounce social networking sites such as: Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram. and Wechat allows their use to create their personal profiles to share ideas, images, videos, chat with each other and update about new things, events and happenings while doing their daily tasks and routines.
Social media feature: content spreads like a virus
Sometimes content posted on social media sites probably spreads like a virus on social media. Users will review content that has been posted by another user on their social network, resulting in further sharing. News like North Korea’s nuclear bomb explosion, fast-breaking news like the news of Michael Jackson’s death crashed internet servers because these news were quickly shared and re-shared by people using social media. This is the concept of the spread of a viral disease from one infected person to others. Some individuals, groups and organizations use this viral spread of news as an effective means of publicity.
Use of mobile applications
Using a mobile phone to access websites is a big factor in the popularity of these websites. Now that using social media is easier, more private and cheaper than before, the smartphone has made the internet a very “convenient” thing to use. by the younger generation. Young people now spend more time socializing on social media sites than watching TV. With the help of a smartphone, all kinds of websites can be easily accessed, content can be added, shared, sent, received, status updated, voice and video calls can be made more easily without using desktops or laptops. The use of Wi-Fi technology has made it possible for all members of the family to use the Internet connection. All members of the family can use the websites according to their likes and dislikes, time flexibility and privacy. Mobile applications like WhatsApp, Skype are widely used to make video calls, YouTube to watch videos, Facebook to share videos, images, texts and status updates of mobile users. Mobile social media refers to media consumption on mobile phone devices such as smartphones. Mobile apps allow you to create, share, and distribute user-generated content. Location and time sensitivity are important factors in accessing social media via mobile devices.
Location and time sensitivity has given mobile devices an advantage over desktop computers, offering companies the opportunity to expand their business through marketing and advertising through it. Mobile accessories can be used for inquiry, communique, sales promotion or concessions and membership growth programs.
Social sites use interactive plans to create stages that are equally useful for users, industries and networks with the help of e-commerce or online consumption. Users post comments about a company’s product or service with their online friends and colleagues. A company earns profits because it gains awareness of how its product or service is viewed by customers. Apps like Amazon.com and Pinterest are tapping into the growing adoption and accessibility of e-commerce or online consumption.